Whitening as a profit center · Patented dual-light system

The whitening your patients ask about.
The margin your practice keeps.

Luxissimo is a patented professional whitening system: a precision gel pen and a 36-bulb dual-wavelength LED mouthpiece with a built-in timer. One guided 15-minute first session in your office, then six days at home. Visible results many patients notice from the first treatment.* Talk with a Lux Expert before you stock a single unit — or order directly if you're ready.

Talk with a Lux Expert Ready to order? Start your wholesale order

Stocked in 29 practice locations across the US — including multi-location dental groups.

PatentedFluoride-freeParaben & SLS freeVegan & cruelty-free

The Luxissimo mouthpiece in use, its dual-wavelength LEDs lit blue and violet

The math your office manager will like

A profit line worth up to $1,100 a month — without giving up an operatory.

Whitening demand walks through your door every day — and most of it leaves to buy strips at a drugstore. Stocking Luxissimo converts that demand into retail margin, with a maintenance-pen refill line that keeps patients coming back to your counter.

Your wholesale cost per kit (tiered)$38.49–$45.49

Patient price — kit at MSRP$69.99

…or as a professional program, first session included$99–$129

Margin per kit$24.50 at MSRP · $53+ as program

Typical volume + pen refills ($10 margin each)20 kits + 12 pens / mo

Monthly profit line$680–$1,100 / month

Fifteen minutes of team time, not an operatory hour

The first session is a guided demo any team member can run — no impressions, no custom trays, no doctor time. Then the patient finishes the protocol at home.

Refill pens are the annuity

Patients maintain their result with the whitening pen — a repeat purchase that returns to your counter a few times a year instead of a drugstore aisle.

Volume pricing as you grow

Tiered wholesale pricing rewards multi-location groups and larger stocking orders — the full Gold / Platinum / Diamond ladder is published just below.

*Illustrative, based on average reorder volume across current stocking practices and suggested retail pricing. Your figures depend on patient volume and the pricing you set. Individual whitening results vary.

Dealer pricing

Three tiers. One rule: the more you stock, the deeper your discount.

Tier is determined per order by kit count — a single 100-kit order earns Diamond pricing on the entire order. Refill pens are half of MSRP at every tier, so your recurring margin line never depends on order size.

Gold

35% off MSRP

Orders of 1–25 kits

Kit: $45.49

Platinum

40% off MSRP

Orders of 26–99 kits

Kit: $41.99

Diamond

45% off MSRP

Orders of 100+ kits

Kit: $38.49

Product	MSRP	Gold −35%	Platinum −40%	Diamond −45%
Whitening Kit · LED/UV mouthpiece + gel pen	$69.99	$45.49	$41.99	$38.49
Maintenance Refill Pen50% off · every tier	$19.99	$10.00	$10.00	$10.00

MSRP is the suggested patient price for the kit alone. Because your offer includes the guided first session and refills on your counter, many practices package Luxissimo as a $99–$129 professional whitening program. Payment terms and shipping detailed with your application response.

The technology

Two wavelengths. One low-sensitivity design.

Traditional in-office whitening compensates for a one-hour window with very high peroxide concentrations — which is where the sensitivity comes from. Luxissimo takes the opposite approach: a moderate 12% hydrogen-peroxide gel, light-activated across a seven-day protocol.

36-bulb dual-light engine

Eighteen blue-spectrum bulbs accelerate the peroxide reaction on deep stains in enamel and dentin; eighteen violet-spectrum bulbs target surface yellow and brown pigments — brightness without additional peroxide.

12% professional gel, precisely placed

A fraction of typical in-office concentrations, applied with a precision pen that keeps gel on enamel and off gum tissue. This pairing is the core of the low-sensitivity design.

Auto-timed 15-minute sessions

The integrated timer starts when the light does and ends the session itself. No guessing, no over-wearing — consistent dosing, every session.

Clinically studied

Formula backed by a decade of development and testing; the mouthpiece by four clinical studies. The full study set is available to practices with your sample kit.

Patented system. FDA-registered cosmetic product (registration does not imply FDA approval or endorsement).

A dentist's own comparison

"Having these pure chemicals has produced virtually zero to very minimal tooth sensitivity and consistent results every time... It reduces waste and soft tissue damage, and reduces the need for an in-office appointment for custom bleaching trays."

DR. TT

Dr. Todd Taylor Practicing dentist, Mooresville Family Dental — stocking Luxissimo for his patients

READ DR. TAYLOR'S FULL COMPARISON — in-office light, strips, trays & toothpaste →

"As a practicing dentist, I've researched and tried many different whitening products throughout the years. I've tried the popular in-office 1-hour whitening that uses a powerful light source... most, if not all, the patients who tried it had extremely sensitive teeth afterwards. I've also tried the bleach strips... the strips do not follow the natural curves of the gum tissue, [which] leads to wasted material and a higher risk of soft tissue damage. [Custom trays] aren't ideal because you have to make an appointment in the doctor's chair for impressions... The bleaching chemical in toothpastes just isn't strong enough to see good results."

"Luxissimo... has solved several different problems with existing teeth whitening systems. It has a brush (pen) applicator that allows for exact placement... a special mouthpiece with built-in light technology precisely calibrated to activate the solution... a timer integrated in the mouthpiece that automatically starts once the lights are activated... And finally, this product uses the highest-grade chemicals available for manufacturing."

Why practices switch

Every whitening option, from the operatory's point of view.

Option	Patient experience	Practice economics	Luxissimo
In-office light (1-hr)	Frequent post-treatment sensitivity from heat + high concentrations	Revenue, but consumes a full operatory hour + staff	Front-desk retail sale with a 15-minute guided first session any team member can run. No operatory hour, no impressions, no tray inventory. Moderate-concentration gel + dual-light protocol, with practices reporting virtually zero to minimal patient sensitivity. Margin on the kit, recurring margin on refill pens.
Whitening strips	Don't follow the gumline — wasted gel, soft-tissue contact	Zero — that sale happens at the drugstore
Custom-tray bleach	Effective but inconsistent tube-to-tube; sensitivity varies	Chair time for impressions + upfront tray cost
Whitening toothpaste	Too weak for visible short-term results	Trivial margin, no differentiation

Comparison summarized from the published assessment of Dr. Todd Taylor, Mooresville Family Dental. Individual results and experiences vary.

From the practices already stocking

The people selling it are the people using it.

These aren't stock photos or paid endorsements — they're before-and-afters and notes sent in by the dentists, hygienists, and front-office staff at practices stocking Luxissimo. When your own team has results to show, the front-desk recommendation sells itself.

Brittany's teeth before the 7-day Luxissimo protocol — **Brittany — Administrator, 7 Days Family Dental of Martinsville:** "Here is my before and after pictures. Love the new kit!"

Brittany's teeth after the 7-day Luxissimo protocol — **Brittany — Administrator, 7 Days Family Dental of Martinsville:** "Here is my before and after pictures. Love the new kit!"

Lesly's teeth before the 7-day Luxissimo protocol — **Lesly — Dental Hygienist:** Shade-guide-visible change over the 7-day protocol. [Confirm caption details with Lesly]

Lesly's teeth after the 7-day Luxissimo protocol — **Lesly — Dental Hygienist:** Shade-guide-visible change over the 7-day protocol. [Confirm caption details with Lesly]

"As a dentist, I'm very selective about the products I recommend and use myself. I was genuinely impressed with Luxissimo. The whitening results were noticeable, the product was easy to use, and it achieved a brighter smile without causing sensitivity... I would confidently recommend Luxissimo to anyone looking for a high-quality, fluoride-free teeth whitening solution."

"This whitening product delivered noticeable results in just a few uses, leaving my smile brighter and more confident. It was easy to use and gentle on my teeth, with no sensitivity at all."

"Just 15 minutes a day for 7 days to bring back my smile! And I had to do that only twice a year to keep it radiant."

How it works

From application to first reorder in four steps.

STEP 1

Talk with a Lux Expert

15 minutes: pricing, the playbook, your questions.

STEP 2

Sample kit ships

Qualified practices get a sample kit and the clinical study set.

STEP 3

First stocking order

Most practices start with 20–25 kits plus maintenance pens. Display and shelf materials included.

STEP 4

Reorder rhythm

Restock ships fast. Most accounts settle into a monthly reorder within 60 days.

Wholesale application

Two minutes now. Sample kit on the way after review.

Tell us about your practice. We respond within one business day with tier pricing and next steps.

You're in.

Grab 15 minutes with a Lux Expert now —

Prefer to skip the call? We'll follow up by email within one business day.

Common questions

Before you ask.

Do we need chair time or training to offer this?

Minimal. The first session is a 15-minute guided demo any team member can run — it doubles as staff training, and it's the moment that locks in patient compliance. No impressions, no operatory hour, no doctor time required.

What about patient sensitivity?

The system pairs a moderate 12% hydrogen-peroxide gel — a fraction of typical in-office concentrations — with a precision pen that keeps gel off soft tissue and an auto-timed 15-minute session. Stocking practices report virtually zero to minimal patient sensitivity; Dr. Taylor's assessment above covers the mechanism in clinical terms. Individual experiences vary.

Is there clinical backing?

Yes — the formula reflects a decade of development and testing, and the mouthpiece is backed by four clinical studies. The full study set ships with your sample kit, and we're happy to walk your clinical team through it.

What's the minimum order?

Most practices start with a 20–25 kit stocking order plus maintenance pens. Tier details come with your application response.

Will you sell directly to our patients online?

We sell Luxissimo at full retail on our own site, the same way any brand does. You buy at 35–45% below retail and keep the margin on every kit and pen that sells at your desk. Most patients buy where they were recommended — and the guided first session only happens in your office.

We're a med spa or aesthetics practice — eligible?

Yes. Med spas, plastic surgery, and aesthetics practices are part of the wholesale program — whitening pairs naturally with an aesthetics service menu. Apply with your business details and we'll follow up the same way.

The whitening your patients ask about.The margin your practice keeps.